Recap: Movin' On 2018
Sustainable mobility was the primary topic of the event. Overall, one of my favourite quotes came from Bertrand Piccard:
We have to prove that protection of the environment is profitable.
I really enjoy the economic spin that this perspective provides. As shown by Britain’s famous Nudge Unit, behavioural tricks and incentives can be used for better government policy and social interaction. Nudging the private sector is just an extension of this concept.