Organizations must pursue corporate innovation to remain competitive in today’s dynamic business environment. Innovation may involve: Creating new products and services. Refining production processes. Enhancing efficiency in the manufacturing and industry sectors.

Getting caught up in the race to create the next groundbreaking technology is easy. However, startups should not lose sight of the bigger picture – developing their minimum viable products (MVPs) and achieving market success.

Hard tech startups and corporate innovation teams continually seek new ways to stand out and succeed. One approach that has garnered attention is the concept of “Unreasonable Hospitality,” as outlined in Will Guidara’s book “Unreasonable Hospitality” and related to Danny Meyer’s book “Setting the Table.

Embarking on a career in the dynamic world of startups requires more than just technical expertise; it demands adaptability, problem-solving skills, and a deep understanding of this sector’s unique challenges.

Establishing clear objectives and key results (OKRs) is crucial when achieving success in hard tech startups. But too often, startups adopt processes designed for larger, more established organizations. It’s like trying to fit a square peg into a round hole—forcing a solution that isn’t tailored to the unique needs of a startup.